UP में newspaper advertising का मतलब अक्सर एक ही सवाल होता है — Dainik Jagran या Amar Ujala? दोनों Hindi के सबसे बड़े अखबार हैं, दोनों UP में मज़बूत हैं। लेकिन आपके specific goal के लिए कौन सा बेहतर है?
Circulation and Reach comparison
Dainik Jagran: 5.5 crore+ readers nationally, 32 UP editions, strongest in eastern and central UP.
Amar Ujala: 2.96 crore readers, 18 UP editions, strongest in western UP — Agra, Meerut, Bareilly, Moradabad, Aligarh.
City by city comparison
Lucknow: Both strong, Jagran slightly ahead.
Kanpur: Both strong, Jagran slightly ahead.
Agra: Amar Ujala leads.
Meerut: Amar Ujala leads strongly.
Varanasi: Dainik Jagran leads.
Gorakhpur: Dainik Jagran leads.
Bareilly: Amar Ujala leads.
Moradabad: Amar Ujala leads.
Prayagraj: Dainik Jagran leads.
Which is better for each ad category
Matrimonial: Both equally strong; book in both for maximum response.
Property: Depends on city — follow the city comparison above.
Recruitment: Dainik Jagran for pan-UP; Amar Ujala for western UP factories.
Name Change / Obituary: Either works; choose based on deceased's home region.
Business announcement: Both; budget determines choice.
Cost Comparison
Both Dainik Jagran and Amar Ujala offer competitive rates for classified and display advertising. Rates vary by edition, ad type, size, and publication date. For western UP editions, Amar Ujala can sometimes offer more targeted reach at competitive pricing. For exact current rates and a free quote across both newspapers, contact Arun Ads directly.
Conclusion
There is no single winner — it depends entirely on where your target customers are and what you are advertising. The best strategy for maximum UP reach is to book in both. Arun Ads can arrange package rates when booking across multiple newspapers.
Both papers, one call — WhatsApp Arun Ads: +91 94150 20186